Privacy Policy

Wrong Way Highway
Effective date: October 1, 2026

This Privacy Policy explains how information is handled when you use Wrong Way Highway, a game developed and published by Enteriosoft.

We respect your privacy and aim to keep the amount of personal information handled by the game to a minimum.

1. Information We Collect Directly

Wrong Way Highway does not require users to create an account, sign in, or provide personal information such as a name, email address, phone number, or postal address in order to play the game.

We do not operate a user-account database for the game.

2. Information Stored on Your Device

The game may store information locally on your device in order to save gameplay progress and preferences. This may include information such as:

• Game progress
• Scores
• Coins or other in-game progress
• Settings and preferences
• Tutorial or gameplay state

Information stored locally by the game is not transmitted to Enteriosoft unless otherwise stated in this Privacy Policy.

3. Advertising

Wrong Way Highway uses Google AdMob to display advertisements. AdMob is a third-party advertising service provided by Google.

When advertisements are displayed, the Google Mobile Ads SDK may automatically collect or process certain information, including:

• IP address, which may be used to estimate an approximate or general location
• App interactions, such as app launches, taps, ad interactions, or video views
• Diagnostic and performance information
• Device identifiers, advertising identifiers, App Set ID, or similar identifiers

This information may be used by Google for purposes including advertising, analytics, measuring ad performance, fraud prevention, security, and compliance.

Information handled by the Google Mobile Ads SDK is transmitted using encrypted connections.

4. Third-Party Services

Wrong Way Highway currently uses Google AdMob as a third-party service.

Google may process information according to its own privacy policies and terms. We encourage users to review Google's privacy information and advertising settings for additional details about how Google processes data.

5. Data Sharing

We do not sell personal information.

Information may be transmitted to or processed by Google through the Google Mobile Ads SDK as necessary to provide advertising, analytics, fraud prevention, security, and related services.

6. Data Security

We take reasonable measures to protect information associated with the game.

Data transmitted by the Google Mobile Ads SDK is encrypted in transit. However, no method of electronic transmission or storage can be guaranteed to be completely secure.

7. Your Choices

Your device and Google account may provide privacy and advertising controls that allow you to manage or reset certain advertising identifiers and advertising preferences.

The availability of these controls may depend on your device, operating system, Google settings, and region.

8. Children's Privacy

Wrong Way Highway is not specifically directed toward children under the age of 13.

We do not knowingly ask children under 13 to provide personal information directly to us through the game.

If applicable law in a user's country requires a higher minimum age for the processing of personal information, the applicable local requirements will apply.

9. In-App Purchases

Wrong Way Highway does not currently contain in-app purchases.

If in-app purchases or additional services are introduced in a future version of the game, this Privacy Policy may be updated to reflect any changes in how information is processed.

10. Changes to This Privacy Policy

We may update this Privacy Policy when the game, its services, third-party SDKs, or applicable requirements change.

When the Privacy Policy is updated, the effective date shown at the top of this page will also be updated.

11. Contact

If you have questions about this Privacy Policy, you can contact Enteriosoft at:

Email: anuraganand.enteriosoft@gmail.com